MARKETING STRATEGY: An employee of Apple lost a prototype of new iPhone 5 in a Bar at San Francisco, United States.
“It is the last time that I take work at home, and less to a bar. The unique thing that I would like to do was to think the manner of improving the gadget, trying as the most genius do: with some glasses of whisky on their veins”, told me the unfortunate worker on a secret interview while waiting in the queue of the employment office.
Apple used a tool for the location of the device and got traced back to a neighbourhood in San Francisco. Security officers and members of Apple went to the home and contacted a man who confirmed he had been in the bar, but that he had not picked up the phone.
The location of the alleged iPhone 5 prototype is still unknown, although there is speculation about the possibility that it was yet sold on Ebay for $200. So far Apple has not commented on the issue and has not been confirmed information about the prototype.